"In the rush and whirl of the present day life, we are prone to forget the finer sentiments--the sentiments upon which civilization is founded.
The people of today have the same tender feelings they had a generation ago. They still cling with everlasting reverence and love to their mothers, fathers, sisters and brothers, but amid all this confusion there is, at times, a tendency for such thoughts to remain hidden.
In oder that everyone may have an opportunity to express their appreciation of these good thoughts and deeds, there has been set aside, one day out of each year, a day dedicated to the better things in life, and known as "The Sweetest Day in the Year."
There is Mother, who has always stood back of us thru thick and thin, there is Father, who, altho somewhat severe at times, always had that thought behind his actions and deeds that would help make us big men and big women; there are our Brothers and Sisters who have helped us fight our battles in numerous ways; there is our Wife, our partner in life, who is always ready to help the good cause along; there are the Kiddies who come running down the walk to meet us only looking forward to "That Smile" that means so much to them; and last but not least, your Sweetheart.
Isn't the "Sweetest Day in the Year" a grand opportunity for all of us to express our thoughts in a material way and show and prove conclusively to those dear to us that we sincerely and truly appreciate all their good thoughts and deeds? Let us not let a single instance go by to "Make Somebody Happy," to "Make Somebody Glad," on this one day each year.
This is the "Sweetest Message ever told," and that is one of the reasons why this day is called "The Sweetest Day of the Year."
Where it all began:
Observed the 3rd Saturday in the month of October, Sweetest Day observance originated in Cleveland in 1922. Herbert Birch Kingston, a philanthropist and candy company employee wanted to bring happiness into the lives of orphans, shut-ins and others who were forgotten. With the help of friends, he began to distribute candy and small gifts to the underprivileged.On the first Sweetest Day, movie star Ann Pennington presented 2,200 Cleveland newspaper boys with boxes of candy to express gratitude for their service to the public.
Another popular movie star, Theda Bara, distributed 10,000 boxes of candy to people in Cleveland hospitals and also gave candy to all who came to watch her film in a local theater.
Primarily a regional observance celebrated in the Great Lakes region and the Northeast, Sweetest Day is gradually spreading to other areas of the country. People tend to take the Sweetest Day tradition with them when they move. Ohio is the top state for Sweetest Day sales, followed by Michigan and Illinois. Texas, California and Florida are among the top 10 states in sales.
Over the years, Sweetest Day has evolved into a time to express romantic love and also to show appreciation to friends.